20 years ago, the leaders of the world sat together at the United Nations World Commission on Environment and Development to define "sustainable development".
With the rise of environmentally friendly consumer goods has come the rise of the "greenwash", and a subsequent series of enquiries from consumer watchdog bodies such as the Australian Competition and Consumer Commission into false claims. See for example "Green Marketing and the Trade Practices Act".
The outcome of this enquiry is that "Firms which make environmental or 'green' claims should ensure that their claims are scientifically sound and appropriately substantiated.
Carbon neutrality is a term bandied about quite a bit. In the interests of clarity, and in the absence of a genuine international standard definition, here is how Carbon Planet defines carbon neutrality with respect to ourselves and our clients.
Utilising tree sequestration as a method of creating carbon credits has come under some media and industry fire. Here we list the common accusations, and provide a rebuttal in relation to Forestry based Carbon Credits.