Carbon Planet wins AMI Award for Marketing Excellence in Corporate Social Responsibility
Carbon Planet is the 2009 South Australian winner of The Australian Marketing Institute’s award for Marketing Excellence in the Corporate Social Responsibility category for its innovative primary schools education programme, Operation: Coolenation.
Operation: Coolenation is an effective and enjoyable tool for communicating the science of global warming and climate change to primary school students. The programme was developed as a part of Carbon Planet’s own corporate social responsibility commitments after research showed there was strong demand from students, teachers, schools, and other organisations for clear, simple and accurate information about the causes of, and the solutions to global warming.
Inspiring behavioural change has been shown to be the single most effective way to save energy, reduce greenhouse gas emissions and to a create transition to a viable society. The Operation: Coolenation programme was designed to help younger kids understand the science behind global warming and climate change, and armed with that understanding, to take direct, long-term action.
The program provides fun and informative answers in a user friendly format, including the use of the Planet Saving Superheroes: Cyberwind and Aerogreen in a comic series and a comprehensive education resource. The success of the program is also evident in the popularity of school visits which were booked out in the first half of 2009.
Operation: Coolenation is a core scheme by which we will achieve our longer term corporate mission of enabling any business or individual on the planet to manage their contribution to climate change.
The annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations who have achieved extraordinary success from innovative and effective marketing practices.
Carbon Planet will proceed as finalists to the prestigious 2009 AMI Awards for Marketing Excellence with interstate finalists in the national awards to be announced in October.
On a personal note I’d like to congratulate Pearl (pictured top right), as well as all those many people both within, and outside Carbon Planet who helped make Operation: Coolenation such a success. If your school would like to know more please check out cooleantion.com. — DS