CO2 free ‘Crude’.
The Australian Broadcasting Corporation is about to screen Crude at 8:30pm Thursday, 24 May 2007 in Australia.
From the food on our tables to the fuel in our cars, crude oil seeps invisibly into almost every part of our modern lives. It is the energy source and raw material that drives transport and the economy. Yet many of us have little idea of the incredible journey it has made to reach our petrol tanks and plastic bags.
Coming in the wake of rising global concerns about the continued supply of oil, and increasingly weird weather patterns, Crude spans 160 million years of the Earth’s history to reveal the story of oil; from its birth deep in the dinosaur-inhabited past, to its ascendancy as the indispensable ingredient of modern life.
What makes this film even more interesting is that the producers elected to have the carbon emissions produced in the making of the movie calculated and offset. We calculated the total emissions for Crude at 123 tonnes of CO2e. 74.5 tonnes was all down to flights, not surprising as the film was made in 11 countries. Professional services made up almost 20% (22.5 tonnes) and hotel accommodation comprised a further 15% of the total with 18 tonnes of CO2e. The rest was attributed to road transport, electricity use, stationery and telecommunications.
CO2 free™ is a mark that means that the film has been properly audited for carbon emissions, has embraced emissions reduction strategies and has offset any emissions using properly certified carbon credits. It means a whole lot more than the wishy-washy phrase ‘carbon neutral’. Carbon Planet was very pleased to be of help to the ABC and I urge you to watch the film if you are down-under on May 24th. Carbon Planet loves working with film-makers. If you want to know how to make your film CO2 free™ then please get in touch. — DS
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