It’s been just over eight years since we started Carbon Planet. Here’s a little bit of history. At the end of 1999 there was a TV show on the Australian current affairs show “Four Corners” titled “Emissions Impossible.” This show highlighted the role of Carbon Dioxide in the heating of the planet, described in very clear terms the way the ‘Greenhouse Effect’ works, and, towards the end mentioned a deal that the country of Norway had done with Costa Rica in order to offset a portion of its own carbon emissions by buying carbon credits. It amazes some people to discover that carbon credits, despite what they may have been lead to believe, were not invented by Al Gore or the wily Japanese.
My old mate Ross Williams, sitting in his lounge in Adelaide, Australia, saw that show and scribbled a few numbers down on the back of an envelope. If global excess carbon emissions were around 6.8 billion tonnes per year (as they were then compared to 27 billion now), and the global population was around 6 billion people, then logically just over one tonne of CO2e offset per person would halt the whole problem. And 2 tonnes would begin to reverse it quick swiftly.
I was living in London at the time and Ross phoned me up and said something along the lines of “I think we should buy loads of carbon credits, divide them into one-tonne units and then sell them to people who want to offset their own personal greenhouse gas emissions.” I said “Mmhm.”
I’ve known Ross for a long time and he is the sort of person who not only likes to solve problems, he likes to create systems that keep on solving problems. Ross suggested we set up a company to retail carbon credits to the general public and on January 12, 2000 Carbon Planet was officially born. Here’s what our first website looked like:

This actually stayed as our website for over two years. Ross kept on working as the head of technology for his software company, Rocksoft, and I moved from online fashion retail into satellite re-insurance trading and moved house from London to Amsterdam. September 11 killed the re-insurance business for me and I went back to being a freelance software developer. In the meantime Ross and I had been learning everything we could about the carbon economy, carbon trading and looking at companies like Future Forests, who later became The Carbon Neutral Company. We were nowhere near being ready to actually trade but after a while Ross decided the website needed an overhaul. Here’s the next version of the web:

Needless to say it didn’t stay that way for long. I demanded it be reverted to something very white and non-commital. So within a few months we tore that one down and put up this:

This website stayed in place for years. During this time Ross and I kept an eye on the world of carbon. We watched as Russia stepped in and ratified Kyoto in 2003 and then all of a sudden the Kyoto Protocol was real. In 2005 the NSW Government created the NGAS carbon abatement scheme and it was suddenly the second largest carbon trading scheme in the world after the European Trading Scheme; and it still is. This was our cue to actually get trading. Carbon Planet bought 2000 Forestry NGACs off Forests NSW and launched the following website to sell them, as per our original plan:

Sure it was not the world’s prettiest site, but it did the job and the brand began to grow. We commissioned a designer called Dallas Ransom to make it much prettier once we had some more money:

We stuck with that website for almost 2 years and it evolved subtly but slowly. In that time Carbon Planet built an entire engineering team, scientific advisory team, opened offices in Adelaide, Melbourne, Sydney and London and is now regarded as the leading global carbon management company with clients in over 20 countries.
We just launched our new logo, website and commercial services suite last week and already the volume of work is skyrocketing. Last year alone we traded almost 1 million tonnes of carbon credits, of all different kinds. Our Audit and Advisory service completed around 200 GHG Protocol Audits in that time I think I gave about 100 public speeches as various conferences and events. This next year looks to be even busier. Stay tuned for more news. — DS
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